ASM can be defined as a well-defined process and use of related tools to detect, diagnose, remedy and report the service quality of complex business transactions to ensure that it meets or exceeds end-users’ and businesses’ expectations. Performance measurements relate to how fast transactions are completed or information is delivered to the end user by the aggregate of applications, operating systems, hypervisors (if applicable), hardware platforms, and network interconnects. The critical components of ASM include application discovery & mapping, application "health" measurement & management, transaction-level visibility, and incident-related triage.

1. ASM specifically mandates that each application or infrastructure software, operating system, hardware platform, and transactional "hop" be discretely measurable, even if that measurement is inferential. This is critical to ASM's requirement to be able to isolate the source of service-impacting conditions.

2. ASM advocates an application-centric approach, asserting that the application and operating system have comprehensive visibility of an application's transactions, whether on-machine or off-machine, as well as the operating system itself and the hardware platform it is running on. Further, an in-context agent can also infer network latencies with a high degree of accuracy, and with a lesser degree of accuracy when the transaction occurs between instrumented and non-instrumented platforms.

Application Service Management extends the concepts of End User Experience Management and Real User Management in that measuring the experience of real users is a critical data point. However, ASM also requires the ability to quickly isolate the root cause of those slow-downs, significantly expanding the scope of Real User Monitoring/Management.

The use of application service management is common for complex, multi-tier transactional applications. Further, the introduction of hypervisor-based virtualization technologies has proven a catalyst for the adoption of ASM technologies, as complex applications are disproportionately impacted by the introduction of hypervisors into an existing environment A study by the Aberdeen Group indicates that most deployments of virtualization technologies are hampered by their impact on complex transactional applications

In Application Service Management Shrih technologies offers flexible hosted and managed services to help enterprises and service providers reduce their operational expenses through communications enabled applications and application performance engineering. Our portfolio includes:

• Multimedia Services : Unique bundling of services: audio conferencing, telepresence and desktop video conferencing, web collaboration (e- Learning) and webcasting services.

• Application Performance Services: Maximizing the potential of your business applications by analyzing, modeling, simulating, optimizing and benchmarking your applications.

• Web Services: Integrating communications into your applications and websites. Building on Shrih Tecnologies web services platform, we enable rich web experiences.